In the rebranding proposal for the real estate agency, a new identity was developed while retaining some elements of the original brand. The concept was built around a fundamental value in our lives, which is love. Based on this concept, a communication strategy was developed, combining the concept of housing with this fundamental value of love.
The new brand identity aimed to reflect the agency’s commitment to creating a loving, caring and united environment for clients, focusing on the emotional aspects of finding a home. The communication strategy emphasized the importance of love in the context of housing, promoting the agency as a trusted partner in helping clients find a place where they can create cherished memories and experience a sense of belonging.
Through this rebranding, the agency aimed to differentiate itself in the market by providing a unique and emotionally resonant experience for its clients, rooted in the value of love.